Every brand has a personality and a story, and to be successful, it needs to communicate these effectively and in line with a solid strategy. Think about all the points of contact a brand makes with its market: tagline, website copy, ad copy, marketing material, articles, presentations, and even signage.

Your brand story is what connects people to your why, the reason you are in business and what you stand for. It can be as simple as this:

We started Blue Bay Design in 2002, at a time when the rise of consumerism had made a noticeable change to the business and ecological environment. No longer content with the lack of ethics and principles underpinning the traditional advertising industry, we looked for something a bit more meaningful.

We started following global conservation efforts and the conversation about climate change. Working with smaller businesses, enterprises and B2B brands, we searched for a way to enjoy what we do while still making a positive difference to the business cultures we worked in. Mankind has had so many opportunities to divert our path from the one we’re on, but we didn’t, and we’ve had to accept the part that we've played. But it doesn't mean we have to give up.

Along came B Corporations and we watched with interest, absorbing the guidelines for certification and introducing the principles into the brands and businesses we work with.

We’ve now working towards our own B Corp certification and we’re currently helping some of our clients to do the same. If we all get on board, we can turn this ship around.

Need some help writing your brand story?