Start with why:
What’s your purpose?
What’s your purpose?
What's your purpose?
Why does your brand exist?
What’s the purpose or cause behind the brand?
Why does your brand exist?
What’s the purpose or cause behind the brand?
This needs to be personal. In the spirit of Simon Sinek: “People don’t buy WHAT you do, they buy WHY you do it”.
You see, there is a rational and an emotional aspect to your target market’s decision to buy from you. Communicating why we do things helps them to connect with our brand on an emotional level.
As Simon Sinek writes in his book, ‘Start with Why’: “We want to be around people and organisations who are like us and share our beliefs. When companies talk about WHAT they do and how advanced their products are, they may have appeal, but they do not necessarily represent something to which we want to belong.
But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.”
Your why could be part of your brand story.