How to define your brand purpose
Here’s how to define your purpose as a statement. It’s a useful exercise. We’ll use Blue Bay as an example.
WHY do we exist? What's our purpose or cause?
We love to see brands meet their full potential. Designing a logo is only the very first step. It delights us to expand beyond a logo mark to every possible expression of the brand and its values.
HOW do we deliver against the purpose?
We make brand management stress-free for business owners and managers. As a one-stop-shop, we take care of everything with minimal disruption to their existing workload.
WHAT do we do to deliver against the purpose?
We craft a 360° brand experience to ensure the brand connects with its target market.
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Putting it all together
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At Blue Bay, our purpose is to craft 360° experiences that connect brands with their target market and helps managers meet their business goals, stress-free.
Need some help writing your brand purpose? Let's talk.