How to do a quick brand health check
In 3 EASY STEPS
1. Defining the Brand
To ensure everyone affiliated with our organisation stays “on message,” have we created a brand positioning statement (sometimes referred to as an “elevator speech”) that clearly defines who we are, what we do, how we do it, and why anyone should care enough to support us?
Are our brand messages and logo used consistently and uniformly in all our internal and external communications?
Do we know if our brand messages resonate positively and clearly with audiences we are trying to reach?
2. Promoting the Brand
Does everyone affiliated with the business—from board members to support staff—know what our brand messages are, and do they understand what it means to be a good brand ambassador for the company?
How effectively do our corporate ID and marketing material reflect our brand?
Do our leaders and staff actively promote our business through networking?
3. Protecting the Brand
Does everyone in our organisation know what it means to protect our brand—and what’s at stake it they don’t?
Are we transparent with finances, and do we have systems in place to protect the financial integrity of our organisation?
Have we established ethical business standards?
If you need some help running a quick brand health check, let us help you.